GoodAnnuity
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About GoodAnnuity

We're building the most transparent way to shop for annuities—no pressure, no hidden quotes, just honest comparisons.

Our Mission

Shopping for annuities shouldn't feel like navigating a maze of sales tactics and hidden information. We believe you deserve to see real rates, compare actual products, and make informed decisions—all before sharing your contact information.

GoodAnnuity was built to bring the transparency and ease of comparison shopping to an industry that desperately needs it.

The Problem We're Solving

  • Most sites hide rates behind "request a quote" forms
  • Advisors push products with highest commissions
  • No easy way to compare across carriers
  • Educational content is just thinly-veiled marketing

How We're Different

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No Forms to Browse

See real rates and compare products before sharing any personal information. Browse anonymously as long as you want.

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Radically Transparent

We show you when annuities make sense—and when they don't. Our education content presents honest pros and cons for every product type.

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Clear Business Model

We earn commissions when you connect with advisors. You never pay us directly. Simple, disclosed, and aligned with your success.

Our Core Values

Transparency First

We believe in showing everything—rates, fees, features, and how we make money. No fine print surprises.

Education Over Sales

Informed decisions lead to better outcomes. We invest heavily in honest education, even if it means fewer sales.

No Pressure, Ever

Take your time. Research. Compare. Decide when you're ready. We'll be here when you are.

Long-Term Thinking

We succeed when you succeed. Our reputation depends on helping people make the right decisions for their situations.

Want to Learn More?

Explore our platform, compare products, or dive into our comprehensive annuity education hub.

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